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Marketing
No matter how ambitious the project, effective marketing is essential both to attract investment and to inform the wider public.
Bahrain Bay is no exception and there is a balanced mix of marketing activity designed to reach specific target audiences and market segments whether they are primarily interested in property investment in the Middle East, retail development potential in Bahrain Bay or simply looking for real estate in Bahrain.
Investors are addressed through a number of channels. A high profile is maintained by PR features in key regional and International business publications.. We are also represented at key events such as the annual MIPIM and Cityscape conventions, where the world’s property experts meet.
Bahrain Bay also maintains a very visible presence in the region with its frequently changing billboard campaign and other brand advertising. In the past this has taken some very noticeable forms such as a fleet of branded ‘London’ cabs spreading the Bahrain Bay name throughout Manama.
At the development itself, a very impressive marketing suite is available to give potential investors and residents a detailed overview of what Bahrain Bay will eventually become. Visitors will have the chance to see a 3D model of the planned development ,sophisticated audio visual presentations and the opportunity to see the site up close from the spectacular roof top terrace.
Above all, the marketing team recognises the value and need to build personal relationships with all potential interested parties in Bahrain Bay. Whether this means individuals looking for real estate, corporations or retailers who want to be part of Bahrain Bay’s future or contacts of our third party developers, the attention they receive is personal, direct and perfectly tailored to their needs.
Downloads
The following related documents are sourced from http://www.bahrainedb.com/
EDP 2007 Bahrain Economic Review
EDB Business Friendly PDF
EDB Lifestyle Brochure PDF
Fact Sheet