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At an important time in Bahrain’s history, and to coincide with Bahrain National Day, Bahrain Bay demonstrates in no uncertain terms its commitment to the country, its people, and its future. The development itself is a symbol of optimism and hope for the future of Bahrain, and the project’s dedication to uninterrupted progress no matter the circumstances is evidence of the depth of sentiment it has for its home nation.
The Thought Behind The Design
There are two overriding principles behind this billboard: Passion and immediacy. The uncomplicated design and typography of the lettering, combined with the quick resonance of the heart balloon, serves to deliver the message immediately and powerfully. Meanwhile the content of the simple statement, and using the heart-motif rather than the word ‘love’, enables the emphasis to be put on the passion behind the message. With this billboard, Bahrain Bay is literally wearing its heart on its sleeve.