Background
The Thought behind the design
The Bahrain Formula One Grand Prix was set to take place in March of 2011, and as one of the country’s proudest achievements, Bahrain Bay’s billboard regularly honors the event.
The Thought behind the design
The Grand Prix is one of the world’s leading team sports, and as such this design epitomizes the ethos of team spirit. By collecting the brand marks of Bahrain Bay’s partners on a single driver’s uniform the message conveyed is one of unity – we all win together. The track stretches back into the horizon suggesting how far Bahrain Bay and its partners have come together, while the faceless anonymity of the driver ensures that no one individual can be seen to claim any credit single-handedly.
